1. The Real Question Nobody Is Asking About WordPress vs Shopify

Let me be honest with you from the very first line. When most people search for WordPress vs Shopify, they are looking for a simple answer. Something like ‘Shopify is better’ or ‘WordPress wins.’ And honestly? That kind of answer is going to cost you — big time.

I’ve seen business owners invest months of effort and thousands of dollars into the wrong platform, only to realize six months later they made a choice based on a Reddit comment or an outdated YouTube video. That’s not happening to you today.

Here’s the real question you should be asking: “Which platform fits my specific business goals, technical comfort level, and growth plan?” Because WordPress vs Shopify isn’t a boxing match where one fighter knocks the other out. It’s more like choosing between a Swiss Army knife and a specialized chef’s knife. Both cut. But context decides which one you actually need.

This guide is going to walk you through every single angle — cost, SEO, speed, security, dropshipping, AI tools, international selling, and more. And by the end, you’ll know exactly what to do next. Plus, if you need a professional team to build your dream store or website, I’ll introduce you to the people who’ve been doing this masterfully for years.

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2. WordPress vs Shopify: What Are These Platforms, Actually?

Before we compare, let’s make sure we’re on the same page about what these two platforms are — because there’s a LOT of confusion out there.

What Is WordPress?

WordPress is an open-source content management system (CMS) that powers over 43% of all websites on the internet as of 2026. Yes, you read that right. Nearly half the web runs on WordPress. It started as a blogging platform back in 2003 but has evolved into a full-blown website and e-commerce powerhouse.

When people talk about WordPress for e-commerce, they almost always mean WordPress + WooCommerce — a free plugin that transforms any WordPress site into a fully functional online store. The combination gives you radical freedom: you can customize literally everything, from the checkout flow to the database structure.

The catch? With great power comes great responsibility. You’re the one managing hosting, security, updates, and performance. Think of WordPress like renting an empty warehouse — massive space, total flexibility, but you need to furnish it yourself.

What Is Shopify?

Shopify is a fully hosted, all-in-one e-commerce platform. You pay a monthly fee, and in return, Shopify handles hosting, security, SSL, updates, and PCI compliance for you. You get a storefront in hours, not days.

Think of Shopify like moving into a fully furnished apartment. The infrastructure is ready, the electricity is running, and the security guard is already on duty. You just need to bring your products and personality.

The trade-off is that you’re operating inside Shopify’s rules. You can’t change the fundamental architecture, and for some advanced features — especially around SEO and content — you’ll bump into walls that don’t exist on WordPress.

So at the core of the WordPress vs Shopify debate, you’re choosing between full ownership and control (WordPress) versus convenience and managed simplicity (Shopify).

3. The True Cost Breakdown: WordPress vs Shopify Pricing in 2026

Money talks — and this section might genuinely surprise you. A lot of people assume Shopify is more expensive because of the monthly fee, while WordPress is “free.” The reality is way more nuanced.

Shopify Pricing 2026

Shopify runs on a tiered subscription model:

Feature	Shopify	WordPress (WooCommerce)
Shopify Basic	$39/month	For solo entrepreneurs, 2 staff accounts
Shopify Standard	$105/month	For small teams, 5 staff accounts
Shopify Advanced	$399/month	For scaling businesses, custom reports
Shopify Plus	$2,300+/month	Enterprise-level, custom checkout
Transaction Fees	0.5%–2% (waived with Shopify Payments)	Depends on payment gateway

Beyond the base plan, you’re likely looking at:

• Premium themes: $150–$380 one-time
• Apps & plugins: $10–$100+/month each (email marketing, subscriptions, reviews, etc.)
• Custom domain: ~$15–$20/year
• Expert help: Shopify experts charge $75–$200/hour

WordPress + WooCommerce Pricing 2026

WordPress itself is free. But here’s what you’ll realistically spend:

Feature	Shopify	WordPress (WooCommerce)
Domain	$12–$20/year	Register via Namecheap, GoDaddy, etc.
Hosting (Managed WP)	$30–$100/month	Kinsta, WP Engine, Cloudways
SSL Certificate	Free to $100/year	Often included with hosting
Premium Theme	$50–$200 one-time	Astra Pro, Divi, GeneratePress
WooCommerce Extensions	$0–$300+/year	Payment gateways, subscriptions
Security Plugin	$50–$150/year	Wordfence, Sucuri
Developer Help	$25–$150/hour	From agencies like vision.pk

Here’s the honest truth about WordPress vs Shopify pricing: for very small stores with under 50 products, Shopify’s basic plan might actually be more cost-effective because you save on developer time. But as your store grows and you need more customization, WordPress tends to win on total cost of ownership — especially if you work with a reliable development partner.

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4. SEO Showdown: WordPress vs Shopify in 2026

This is where things get really interesting — and where I see the most misinformation online. Let’s settle the WordPress vs Shopify SEO debate once and for all.

WordPress SEO: The Granular Control Champion

WordPress gives you surgical precision over every SEO element. With plugins like Rank Math AI or Yoast SEO, you can control:

• Custom URL structures (you choose exactly how your URLs look)
• Schema markup (tell Google exactly what your content is)
• robots.txt and .htaccess files (control how Google crawls you)
• Open Graph meta tags for social sharing
• Canonical URLs to prevent duplicate content
• XML sitemaps with full customization
• Advanced redirects management

In 2026, with Rank Math AI integrated directly into WordPress, you can optimize content in real-time as you write, get AI-powered keyword suggestions, and track your rankings — all from the same dashboard. For content-heavy strategies, WordPress is essentially the Ferrari of SEO platforms.

Shopify SEO: Solid But Structured

Shopify has improved dramatically on SEO in recent years. Its structured approach actually helps avoid common SEO mistakes that beginners make on WordPress. Here’s what Shopify handles well:

• Automatic SSL certificates (huge for technical SEO)
• Structured product data that Google loves
• Built-in sitemap generation
• Fast Core Web Vitals scores out-of-the-box
• Clean canonical tag implementation

But here’s where Shopify stumbles:

• You can’t fully customize URL structures (product URLs always include /products/)
• Blog functionality is limited compared to WordPress
• Duplicate content issues can arise with collection/product pages
• Limited robots.txt control (improving, but still constrained)

Verdict for WordPress vs Shopify SEO: If content marketing is a pillar of your strategy — think blog posts, guides, videos — WordPress wins hands down. If you want clean, low-maintenance technical SEO without touching a settings panel, Shopify is your friend.

5. Speed & Performance: WordPress vs Shopify Site Speed Comparison

Speed is not just a user experience issue anymore — it’s a direct Google ranking factor. And in 2026, with Core Web Vitals baked into search algorithms, your site speed can make or break your organic traffic.

Shopify Speed: The Out-of-the-Box Winner

Shopify stores run on globally distributed CDN infrastructure by default. Shopify has invested hundreds of millions of dollars into performance. A brand-new Shopify store, out of the box, typically scores 80–90 on Google PageSpeed Insights on mobile — which is excellent.

You get fast loading times without doing anything special. No server optimization, no caching plugins to configure, no worrying about image compression settings. It just works.

WordPress Speed: Powerful But Needs Work

WordPress can be incredibly fast — sometimes even faster than Shopify — but it requires deliberate optimization. Here’s what you need for a fast WordPress store:

• Premium managed hosting: Kinsta, WP Engine, or Cloudways
• Caching plugin: WP Rocket or W3 Total Cache
• CDN integration: Cloudflare or BunnyCDN
• Image optimization: ShortPixel or Imagify
• Lightweight theme: Astra or GeneratePress
• Database optimization: Regular cleanups and query caching

When optimized properly, WordPress can match or exceed Shopify’s performance. But it’s not automatic. The vision.pk development team specializes in building lightning-fast WordPress and WooCommerce stores that don’t just look great but perform at elite levels in PageSpeed.

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6. Security: Shopify vs WordPress Security Comparison

Security is the one topic where business owners get the most anxious — and rightly so. A single breach can destroy customer trust you’ve spent years building.

Shopify Security: The Managed Fortress

Shopify is a “closed” SaaS system — meaning Shopify’s team handles all security patches, PCI DSS compliance, SSL certificates, and DDoS protection. You literally don’t need to think about security. It’s baked in.

• Automatic security patches and updates
• PCI Level 1 compliance for payment processing
• Built-in SSL for all stores
• 24/7 fraud analysis tools
• Hosted infrastructure protected from server-level attacks

WordPress Security: Flexible But Requires Attention

WordPress is not inherently insecure — that’s a myth. However, because it’s open-source and powers nearly half the web, it’s a prime target for hackers. Most WordPress security issues stem from:

• Outdated plugins or themes
• Weak passwords
• Poor hosting environments
• No active monitoring or firewall

With the right setup, WordPress is extremely secure. You need:

• Security plugin: Wordfence or Sucuri (provides firewall + malware scanning)
• Two-factor authentication: On all admin accounts
• Regular backups: UpdraftPlus or Jetpack
• Quality hosting: Providers that offer server-level firewalls
• Timely updates: Plugins, themes, and WordPress core

Bottom line on WordPress vs Shopify security: Shopify wins for hands-off security. WordPress wins for organizations that need granular control over their security configuration — especially enterprises and businesses dealing with sensitive data beyond payment processing.

7. Scalability: Which Platform Grows With Your Business?

You’re not building a store for today. You’re building it for where you’ll be in 3–5 years. So scalability matters enormously in the WordPress vs Shopify decision.

Shopify Scalability

Shopify was engineered for scale. Their infrastructure automatically adjusts to traffic spikes — Black Friday, viral product launches, flash sales — without you lifting a finger. Some of the world’s largest DTC (direct-to-consumer) brands process millions in revenue daily on Shopify Plus.

• Handles unlimited products
• Manages traffic surges automatically
• Shopify Plus supports high-volume enterprise operations
• Integrated with major logistics and fulfillment platforms

WordPress Scalability

WordPress can absolutely scale to massive levels — but unlike Shopify, it doesn’t happen automatically. If you expect high traffic, you need infrastructure built for it. Companies like TechCrunch and BBC America run on WordPress at enormous scale, but they have dedicated DevOps teams managing their servers.

For most growing businesses, a combination of managed WordPress hosting (Kinsta or WP Engine) plus a proper CDN can handle hundreds of thousands of monthly visitors without breaking a sweat.

Verdict: Shopify scales effortlessly. WordPress scales powerfully — but requires the right hosting partner and occasional technical oversight.

8. E-Commerce Features: WordPress vs Shopify Head-to-Head

Feature	Shopify	WordPress (WooCommerce)
Setup Time	Hours (beginner-friendly)	Days (some technical knowledge helps)
Product Management	Excellent, visual drag-and-drop	Excellent, more database flexibility
Payment Gateways	100+ (Stripe, PayPal built-in)	All major gateways via plugins
Inventory Management	Built-in, easy to use	WooCommerce + inventory plugins
Abandoned Cart Recovery	Built-in on all plans	Via plugins (some free, some paid)
Subscription Products	Via app ($10–$40/month)	WooCommerce Subscriptions ($199/year)
Multi-Currency	Built-in (Shopify Markets)	Via plugins + payment gateway support
Checkout Customization	Limited (Shopify Plus only)	Fully customizable
Digital Products	Via app	Native WooCommerce support
B2B Features	Shopify Plus only	Full B2B customization with plugins

What this table really tells you is that Shopify gives you a polished, ready-made e-commerce toolkit — but WordPress gives you the tools to build ANY kind of e-commerce experience you can imagine.

A custom checkout flow? WordPress. A unique subscription model with tiered pricing? WordPress. A headless commerce setup with a React frontend? WordPress. Shopify is catching up on flexibility, but the gap remains significant for complex builds.

9. Best E-Commerce Platform for Dropshipping 2026: WordPress vs Shopify

Both platforms support dropshipping, but the experience is meaningfully different. Here’s the breakdown for WordPress vs Shopify for dropshipping:

Shopify Dropshipping

Shopify’s integration with DSers (AliExpress’s official tool) makes product importing, order fulfillment, and supplier management smoother than almost any other platform. The Shopify App Store has dozens of dropshipping apps that are polished, well-supported, and regularly updated.

• DSers integration for AliExpress dropshipping
• Zendrop and AutoDS for branded dropshipping
• Built-in order tracking and customer notification tools
• Fast setup — you can have a dropshipping store live in a single afternoon

WordPress Dropshipping

WordPress with WooCommerce + AliDropship or WooDropship is a legit dropshipping powerhouse — and often more cost-effective for high-volume operations because you’re not paying transaction fees on every sale.

• AliDropship plugin (one-time $89 license vs monthly Shopify apps)
• WooDropship for seamless AliExpress integration
• Full checkout customization for better conversion rates
• No transaction fees beyond payment gateway standard rates

Verdict for dropshipping: For pure speed and simplicity in getting started, Shopify wins. For cost-effectiveness at scale and full control over the customer experience, WordPress wins. If you’re going from zero to 100 orders quickly, Shopify. If you’re planning a high-volume, long-term operation with tight margins, WordPress.

10. AI Tools in 2026: How WordPress vs Shopify Handle Artificial Intelligence

This is one of the biggest differentiators in 2026. AI has transformed what’s possible for online store owners, and the two platforms have taken very different approaches.

Shopify Sidekick: Your AI Business Assistant

Shopify launched Sidekick — an AI assistant built directly into the merchant dashboard. Sidekick can:

• Answer questions about your store’s performance in plain English
• Create discount codes and product descriptions automatically
• Suggest inventory adjustments based on sales trends
• Help set up automations and marketing campaigns
• Draft customer service responses

It’s remarkably useful for non-technical store owners. Think of it as having a smart business analyst available 24/7 inside your dashboard.

WordPress AI: Deeper But More Manual

WordPress’s AI story in 2026 is more fragmented but ultimately more powerful for those willing to use it. Key integrations include:

• Rank Math AI: Real-time SEO optimization with AI-powered content analysis
• Bertha AI: AI content generation directly in the WordPress editor
• WooCommerce AI extensions: Product recommendation engines, AI-powered upsells
• ChatGPT API integration: Custom AI chatbots, product descriptions, and more

Bottom line on AI: Shopify’s Sidekick is more accessible and beginner-friendly. WordPress allows for deeper, more custom AI integrations — but requires a developer to unlock that potential. This is another area where having a team like vision.pk in your corner makes a massive difference.

11. Which Is Easier for Beginners: WordPress vs Shopify?

Let’s be real — technical comfort matters. The best platform in the world is useless if you can’t figure out how to use it.

Shopify for Beginners

Shopify is genuinely beginner-friendly. The onboarding wizard walks you through setting up your store step-by-step. The interface is clean and intuitive. You can add products, set up payments, and customize your theme without touching a single line of code.

• Drag-and-drop store builder
• Guided onboarding wizard
• Hosting, SSL, and updates handled automatically
• 24/7 customer support via chat, email, and phone

WordPress for Beginners

WordPress has a steeper learning curve — but it’s not impossible for beginners. The key is having the right starting point. With a quality theme, a page builder like Elementor or Divi, and WooCommerce pre-installed, you can build a decent store without coding.

However, things like updating plugins, troubleshooting conflicts, and optimizing speed will require some learning — or professional help.

Honest verdict: If you’re a first-time entrepreneur who just wants to sell, Shopify. If you’re willing to invest a few extra days learning — or if you hire a team like vision.pk to handle the technical side for you — WordPress gives you infinitely more power.

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12. Migrating From Shopify to WordPress (Or Vice Versa): What You Need to Know

Sometimes you start on one platform and realize you need to switch. Migrating from Shopify to WordPress — or the other way around — is definitely doable, but it’s not something to take lightly.

What’s at Stake During Migration

• Product data (names, descriptions, prices, images, variants)
• Customer data and order history
• SEO rankings and URL structures
• Reviews and user-generated content
• Payment gateway configurations

The SEO Risk

The biggest danger in any platform migration is losing SEO rankings. If your URLs change during migration (they almost always do), you must set up 301 redirects from every old URL to the new one. Without this, Google treats your new URLs as completely new pages — and your rankings can tank overnight.

A proper migration takes planning, technical execution, and post-migration monitoring. It’s one of the services that vision.pk handles regularly for businesses making the switch.

13. International Selling: WordPress vs Shopify for Global E-Commerce

Shopify Markets

Shopify launched Shopify Markets — a dedicated feature for international selling that lets you create localized shopping experiences by country, including local currencies, languages, tax calculations, and domain targeting. It’s remarkably sophisticated and works out of the box.

WordPress for International Selling

WordPress handles international selling through a combination of plugins — most notably WPML (WordPress Multilingual Plugin) for translations and multi-currency plugins for WooCommerce. It’s more work to set up, but gives you more granular control over how each market is targeted.

Verdict: For fast international expansion, Shopify Markets is the easier path. For complex international setups with unique requirements per market, WordPress wins on customization.

14. WordPress vs Shopify for Digital Products

Selling ebooks, courses, music, software, or design assets? Both platforms can do it, but in different ways.

Feature	Shopify	WordPress (WooCommerce)
Digital Downloads	Via app (Easy Digital Downloads-style)	Native WooCommerce support, free
Online Courses	Requires third-party app ($29–$99/month)	LearnDash, LifterLMS (more control)
Memberships	Via paid app	MemberPress, Paid Memberships Pro
Software Licenses	Limited native support	Full customization available
File Delivery	Secure download links via app	Native secure download links

If digital products are your primary business model — especially courses or memberships — WordPress is significantly more powerful and cost-effective. The ecosystem of learning management systems (LMS) and membership plugins on WordPress is unmatched.

15. Frequently Asked Questions: WordPress vs Shopify

Q1: Which is better for SEO in 2026 — WordPress or Shopify?

WordPress offers more granular technical SEO control — custom URLs, schema markup, and advanced robots.txt management — making it ideal for content-driven strategies. Shopify excels at out-of-the-box Core Web Vitals performance and structured product data. For content marketers, WordPress wins. For product-first stores, Shopify holds its own.

Q2: Is WordPress cheaper than Shopify for e-commerce?

Not automatically. WordPress software is free, but you’ll pay for quality hosting, security, and premium plugins. Shopify has a predictable monthly fee that includes hosting and security. For simple stores, Shopify can actually cost less in the first year. For complex, feature-rich stores, WordPress tends to win on long-term total cost of ownership.

Q3: Can I migrate from Shopify to WordPress later?

Yes — and vice versa. But migration requires careful planning, especially around SEO. Proper 301 redirects and URL mapping are critical. The vision.pk team handles this type of migration regularly and can ensure your rankings survive the switch.

Q4: Which platform is easier for beginners?

Shopify is widely considered more beginner-friendly because it manages hosting, security, and updates automatically. WordPress has a steeper learning curve but offers more long-term flexibility. If you’re not technical, consider hiring professionals to build your WordPress site.

Q5: Does Shopify have better security than WordPress?

Shopify manages all security automatically — patches, PCI compliance, SSL. WordPress security depends entirely on your hosting and plugin choices. Properly configured, WordPress is very secure — but it requires active maintenance.

Q6: Which platform scales better for high-traffic stores?

Shopify scales effortlessly with no intervention needed. WordPress can scale equally well but requires high-performance hosting (managed WordPress hosts like Kinsta or WP Engine) and periodic infrastructure review.

Q7: Do I need to know how to code for WordPress?

Not necessarily for a basic store — but basic HTML/CSS knowledge helps for customization. For anything complex, working with a professional WordPress development team is strongly recommended.

Q8: Which platform has better dropshipping integrations?

Shopify’s ecosystem — particularly DSers for AliExpress — is arguably more streamlined for high-volume dropshipping. WordPress with AliDropship is more cost-effective at scale because of the one-time plugin license and no transaction fees.

Q9: Can I use Shopify’s checkout on a WordPress site?

Yes! The Shopify Buy Button lets you embed Shopify’s checkout on any WordPress page. This is a hybrid approach some businesses use to get the best of both platforms.

Q10: How does AI impact my choice between WordPress vs Shopify in 2026?

Shopify’s Sidekick is a powerful AI assistant built directly into the dashboard — great for non-technical owners. WordPress allows deeper custom AI integration via plugins and APIs, making it better for businesses that want AI-powered content strategies and custom chatbot experiences.

16. Final Verdict: WordPress vs Shopify — Who Wins in 2026?

Alright. You’ve made it through 14 sections of in-depth analysis. Let me give you the clean, direct answer:

Choose SHOPIFY if you…	Choose WORDPRESS if you…
✅  Want to launch in hours, not days	✅  Need full design and code freedom
✅  Are a first-time e-commerce entrepreneur	✅  Are content-marketing focused
✅  Prefer hands-off maintenance	✅  Want the lowest long-term costs
✅  Are doing high-volume dropshipping	✅  Are building memberships or courses
✅  Need simple, elegant product selling	✅  Need a fully custom checkout experience
✅  Want built-in AI business tools (Sidekick)	✅  Want deeper AI integrations & SEO control

Here’s the thing though — and this is genuinely important: the platform matters less than the team building it. I’ve seen poorly built Shopify stores outranked and out-converted by well-built WordPress stores, and vice versa. What separates a thriving online business from a struggling one isn’t the platform — it’s the expertise behind the implementation.

17. Why vision.pk Is the Expert Partner You Need — No Matter Which Platform You Choose

Look, I’m going to be straight with you. You’ve spent time reading this entire guide because you’re serious about building something online. And serious builders deserve serious partners.

vision.pk is a full-service web development and digital agency based in Pakistan, specializing in WordPress development, WooCommerce store building, Shopify development, and complete digital transformation for businesses of every size.

What vision.pk Does Better Than Anyone Else

• Custom WordPress Development: From simple business websites to complex multi-vendor marketplaces, vision.pk builds WordPress sites that are fast, secure, SEO-optimized, and built to convert.
• WooCommerce Store Development: Full-featured online stores with custom checkout flows, payment gateway integration, inventory management, and scalability baked in.
• Shopify Development: Theme customization, app integration, speed optimization, and Shopify migrations handled with precision.
• Domain Registration Services: Whether you’re a developer, freelancer, Shopify partner, or business owner needing a domain, vision.pk has you covered.
• SEO & Digital Marketing: On-page SEO, technical audits, content strategy, and ranking improvement for WordPress and Shopify stores.
• Platform Migrations: Moving from Shopify to WordPress or vice versa? The vision.pk team handles migrations with zero SEO impact.
• Ongoing Maintenance & Support: Monthly care plans that keep your site updated, secure, backed up, and performing at peak speed.

Who vision.pk Serves

From factory owners wanting a B2B portal to freelancers needing a personal portfolio, from startup entrepreneurs launching their first Shopify store to enterprise businesses needing a custom WooCommerce marketplace — vision.pk has the expertise, the track record, and the team to make it happen.

The vision.pk team understands the unique challenges of the Pakistani and South Asian market while building global-standard digital products. That combination is genuinely rare.

The vision.pk Promise

• Transparent pricing — no surprises
• On-time delivery — always
• Clear communication throughout your project
• Post-launch support that doesn’t disappear
• SEO-first development mindset on every build

Conclusion: The WordPress vs Shopify Decision Is Yours — But You Don’t Have to Make It Alone

We’ve covered a LOT of ground today. The WordPress vs Shopify debate in 2026 doesn’t have a single winner — it has the right answer for your specific situation. Shopify is your friend if you want speed, simplicity, and managed infrastructure. WordPress is your ally if you want control, customization, and a content strategy that actually compounds over time.

But here’s what I want you to take away from all of this: the best platform is the one you’ll actually use effectively. And for most business owners reading this, that means having a trusted development partner handle the technical heavy lifting while you focus on what you do best — running your business.

That partner is vision.pk. Whether you’ve decided on WordPress, WooCommerce, Shopify, or you’re still not sure — reach out. Their team will assess your specific needs, budget, and goals, and give you an honest recommendation (and then build it for you properly).

🚀 Stop Overthinking. Start Building. Contact vision.pk today and get a FREE consultation on whether WordPress or Shopify is right for your business — and a custom quote to build it properly.  📱 WhatsApp  |  📧 Email Us WordPress Development  •  WooCommerce Stores  •  Shopify Development  •  Domain Registration  •  SEO

Remember: your online store is not just a website. It’s the digital face of your business, your best salesperson, and potentially your most powerful asset. Build it right, with the right team, from the start.

Good luck — and I’ll see you on the other side of a successfully launched store.

External References & Further Reading

For further validation and deeper reading on the topics covered in this guide:

• Shopify Official Documentation: https://help.shopify.com
• WordPress.org Official Site: https://wordpress.org
• WooCommerce Documentation: https://woocommerce.com/documentation
• Google PageSpeed Insights: https://pagespeed.web.dev
• Rank Math SEO Plugin: https://rankmath.com
• Kinsta WordPress Hosting: https://kinsta.com